Going with your own glow!

Climate change continues to influence our behavior more than ever before, not only with the environment but even with fashion and trends.   As health becomes a dominant factor in our every day choices, health trends are also affecting the outward appearance as can be evidenced on todays fashion runways, with the preference of a more natural look.  The new look today is no longer about “tanned skin”, and a glowing natural looking skin that looks ‘healthy’ is seen as more fashionable.    

Influenced by a group of beauty editors, the Skin Cancer Foundation were inspired to create a campaign that would spread the word on “Go with your own glow!”, a message that spreads the fact that tanning is no longer desirable or fashionable and is obsolete in todays lifestyle.   A natural glowing healthy skin is now ‘the look’ to have. 

To learn more about the “Go with your own glow” campaign, please visit http://www.skincancer.org/content/view/272/19/

Posters for the campaign may be viewed at,

http://www.skincancer.org/images/stories/Glow/hat-poster.pdf

http://www.skincancer.org/images/stories/Glow/tree-poster.pdf

http://www.skincancer.org/images/stories/Glow/parasol-poster.pdf